Ubs Wealth

Published WirehouseHUB stories filed under Ubs Wealth.

• RBC Wealth Management Picks Former Raymond James and UBS Manager Shawn Bernhard to Run Texas South

  RBC Wealth Management named Shawn Bernhard, a former Raymond James and longtime UBS manager, complex director for Texas South, based in Houston.

• Wirehouse Moves This Week: J.P. Morgan's $18.6B Latigo Peak Exit Leads as UBS Loses a Las Vegas Team

  J.P. Morgan's $18.6 billion Latigo Peak breakaway led a week that also saw UBS lose a Las Vegas team and add two New Jersey advisors. $18.6B

• RBC Wealth Management Adds Nepa/Susco Team From UBS in Pittsburgh, More Than $1B in Client Assets

  RBC Wealth Management has added the Nepa/Susco Team, which oversaw more than $1 billion in client assets at UBS, in Pittsburgh. left UBS, joined RBC, Pittsburgh, $1B

• Strong Family Team Leaves UBS for Wells Fargo Advisors' Employee Channel in Naples and Birmingham

  Wells Fargo Advisors has picked up a three-generation family practice from UBS Financial Services, adding to a run of UBS departures that have landed at one Wells Fargo channel or another in 2026. left UBS, joined Wells Fargo, Naples

• Merrill and UBS Push First-Half Wirehouse Advisor Losses Past All of 2025

  The four wirehouses ended the first six months of 2026 with 517 fewer experienced advisors than they started with, according to an industry recruiting report covered this week by WealthManagement.com, InvestmentNews and Wealth Solutions Report.

• UBS Holds Its Grid Flat for 2027 While Morgan Stanley Hikes Revenue Hurdles 10%

  If you're fielding calls from UBS or considering a move there, the grid stability is real — but the real money is in the new succession advance, the 25% NNA bonus, and the banking services kicker. Run those numbers against what Morgan Stanley's tighter hurdles actually cost you before you decide anything.

• UBS Loses $1.3B Cullman/Holt Team to Wells Fargo FiNet Practice Ascend in Ohio

  The Cullman/Holt Group, with about $1.3 billion in client assets, left UBS on Sept. 29 for Ascend Advisory Group, a Dublin, Ohio, practice on Wells Fargo's FiNet platform. left UBS, joined Wells Fargo FiNet, Ohio, $1.3B

• Greenwood Wealth Partners' David Lorbiecki-Led $1.25B Team Exits D.M. Kelly for Raymond James as Merrill Bleeds Advisors to UBS and Ameriprise

  Merrill Lynch is hemorrhaging talent in both coastal markets and the Midwest simultaneously. If your book sits between $120M and $1.25B, every major platform—Raymond James, UBS, and Ameriprise—is actively building a case for your move right now. Greenwood Wealth Partners, left D.M. Kelly, joined Raymond James, $1.25B

• UBS Holds Its Grid Steady for 2027 While Adding a 25% Growth Bonus as Morgan Stanley Hikes Revenue Hurdles 10%

  If you're producing above $2M and posting above-average net new asset growth, UBS's 2027 plan pays you more without moving the grid—while your Morgan Stanley counterpart faces a higher hurdle just to stay even. That delta is a recruiting pitch, and UBS knows it.

• Patrick Rowland & Jacob Sullivan's $744M Team Exits Wells Fargo for &Partners, Becoming Firm's 127th Practice

  &Partners is systematically harvesting Wells Fargo talent—this is the third significant Missouri-area or Wells-origin team in under a year, signaling a direct pipeline that wirehouse retention teams can no longer ignore.

• James Carlson & Kevin Herron's Redstone Wealth Group Exits UBS for Wedbush, Bringing $500M in AUM to Greensboro

  Wedbush is writing real checks to pull established wirehouse teams into the Southeast — if your UBS branch is seeing restlessness, this move signals the competitive pressure is no longer theoretical. Redstone Wealth Group, left UBS, joined Wedbush, $500M

• UBS Faces $13B AT1 Capital Hit While Bleeding $28B in Advisor Assets in 2026

  UBS is fighting a two-front war: a $13B capital burden from Swiss regulators and a $28B advisor exodus in the U.S. — its 550% recruiting package is the firm's bet that it can buy its way back to stability.

• Morgan Stanley Raises 2027 Payout Grid Hurdles by About 10%, Squeezing 15,000 Advisors' Take-Home Pay

  If you're producing between $500K and $5M at Morgan Stanley, your effective pay just got cut unless you grow revenue about 10% in 2027. The loyalty bonus softens the blow only for advisors already enrolled in the retirement program—everyone else is on the treadmill.

• BofA CEO Moynihan Tells Merrill It Needs More Advisors to Unlock Growth — Here's What That Means for Recruiting

  Merrill Lynch is actively competing for experienced lateral hires again — advisors at rival wirehouses are now a primary recruitment target, and deal structures are likely to improve as the firm races to fill geographic gaps. It Needs More Advisors, left Morgan Stanley

• Merrill Poaches $1.2B UBS Team in Santa Fe: John Vazquez & Manuel Monasterio Flip the Script in the Desert Southwest

  Merrill is running a systematic high-AUM recruiting playbook across regional markets—if you're at UBS, Morgan Stanley, or Wells Fargo managing a book north of $1B, expect a call. The compensation packages are real, and the Desert Mountain market is clearly a target. left UBS, joined Merrill, Santa Fe, $1.2B

• John Vazquez & Manuel Monasterio Bring $1.2B, $4.7M in Production from UBS to Merrill Lynch in Santa Fe

  If you're a high-producing UBS team watching your colleagues defect, Merrill's recruiting machine is clearly writing checks big enough to move $1.2 billion books out of New Mexico. Know your number. Vazquez / Monasterio team, left UBS, joined Merrill, $1.2B

• Richard Horn, Jeffrey Deckelbaum & Gerald Horn Bring $750M Morgan Stanley Team to UBS Bethesda

  UBS is systematically dismantling Morgan Stanley's mid-Atlantic advisor base one high-production team at a time — if you're a Morgan Stanley advisor in the Southeast corridor, expect a UBS call soon. Horn / Deckelbaum team, left Morgan Stanley, joined UBS, Bethesda, $750M

• Morgan Stanley Faces Court-Ordered DEI Disclosure After Judge Threatens Sanctions Over 'Gratuitous' Attacks on Opposing Counsel

  Morgan Stanley's forced disclosure of diversity quotas, racial steering records, and executive compensation tied to DEI metrics could reshape how wirehouses structure recruiting mandates and advisor hiring goals—watch for ripple effects across the industry.

• UBS Recruits $500M Merrill Team in Bellevue

  The Bellevue move gives UBS a $500 million planning-focused practice in the Pacific Northwest. left Merrill, joined UBS, Bellevue, $500M

• UBS Recruits $750M Morgan Stanley Team in Bethesda

  UBS gains a multigenerational Bethesda practice with deep Morgan Stanley tenure and local relationships. left Morgan Stanley, joined UBS, Bethesda, $750M

• UBS Recruits $1.4B Morgan Stanley Team in Colorado

  The Pueblo team is the largest of UBS's three September 4 recruiting wins by client assets. left Morgan Stanley, joined UBS, Colorado, $1.4B

• Pasha Azad & Dayne Crist Lead $1.4B Lumina Wealth Partners from Bernstein to UBS Century City as Irvine Hub Consolidates 10 Teams

  UBS is engineering a two-front Southern California land grab—lifting out ultra-HNW talent from Bernstein while building the infrastructure to keep those clients sticky. If you're in the LA or Orange County market, your book is in play. Lumina Wealth Partners, left Bernstein, joined UBS, Century City, $1.4B

• Forbes-Shook Rankings Collapse: Morgan Stanley's 15,000 Advisors and Wells Fargo Cut Ties After $6M Conflict Scandal

  If you've been using Forbes or Shook rankings in your client decks or prospecting materials, pull them now. Your firm's compliance team is almost certainly already flagging this, and UBS and Merrill Lynch are being watched for their next move.

• Senators Warren & Wyden Target Morgan Stanley, Citi, and Schwab in FINRA Letter Demanding ACATS Transfer Locks

  If FINRA acts on this legislative pressure, wirehouse advisors could face new friction in client onboarding and asset transfers — and Morgan Stanley's silence on the matter suggests the firm has no easy answer ready.

• Morgan Stanley Pulls 15,000 Advisors From Forbes Rankings After $6 Million Secret Payment Scandal

  If you've been using Forbes-Shook rankings in your marketing deck, that approval is gone at Morgan Stanley—and compliance departments across the wirehouse channel are watching to see who moves next. This is a reputation-risk response, not a performance issue, but it lands the same way for top producers who built their brand around those lists.

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