WirehouseHUB

Dynasty-Backed DayMark Poaches $820M Morgan Stanley Team, Pushing Ohio RIA Past $6B

A four-person team just handed a five-year-old RIA the credibility of $6 billion in AUM — proof that Dynasty's infrastructure play is making the independent channel a credible destination for large wirehouse books, not just a refuge for solo breakaways.

DayMark Wealth Partners just crossed the $6 billion threshold, and it did it by pulling a four-advisor, $820 million team straight out of Morgan Stanley's Pepper Pike, Ohio office — the firm's most significant single hire since its 2020 launch.

The move positions DayMark, a Cincinnati-based RIA backed by Dynasty Financial Partners, as one of the most aggressive wirehouse recruiters operating in the Midwest right now. For Morgan Stanley advisors watching from the sidelines, the math is hard to ignore: a firm that didn't exist five years ago now manages more assets than many mid-market wirehouse branches.

What Dynasty's Infrastructure Actually Buys

DayMark didn't build $6 billion in assets by offering advisors a blank check and a handshake. Dynasty Financial Partners supplies the back- and middle-office infrastructure, investment research, capital solutions, and M&A support that allows DayMark to compete for teams accustomed to wirehouse-grade resources.

That support structure is the core sales pitch. Advisors leaving Morgan Stanley aren't trading down to a startup — they're moving to a platform engineered specifically to remove the operational friction that makes going independent feel risky. The Pepper Pike team is getting technology and compliance scaffolding on day one, not 18 months down the road.

Founder and CEO Thomas Tully Jr. knows the pitch from personal experience. He led a former UBS team out of the wirehouse model himself before launching DayMark in 2020, which means the firm's recruitment conversations are led by someone who has already made the leap.

Morgan Stanley's Ohio Footprint Takes Another Hit

This isn't an isolated defection. Morgan Stanley has seen multiple teams managing $500 million or more exit for independent RIAs since 2022, and the Pepper Pike departure continues that pattern. DayMark alone has now absorbed significant wirehouse AUM from Ohio, having previously recruited a large Wells Fargo team in the state before targeting Morgan Stanley.

The competitive threat isn't theoretical anymore. When a single RIA can point to sequential, multi-hundred-million-dollar wins against two different wirehouses in the same state, it starts shaping how advisors at those firms think about their own options. Recruiting is partly a momentum game, and DayMark has momentum.

For Morgan Stanley's regional leadership, the harder question is retention. Each high-profile departure becomes a data point that breakaway competitors use in their next pitch meeting.

The Pepper Pike Expansion Changes DayMark's Geography

The incoming team doesn't just add AUM — it adds a second Ohio market. DayMark's headquarters sits in Cincinnati, and the Pepper Pike office plants a flag in the Cleveland metro corridor, roughly 250 miles away. That geographic spread gives the firm optionality for future Ohio-based recruits who want local leadership and proximity.

It also signals that DayMark isn't content to be a Cincinnati story. The firm is building a statewide footprint, and with Dynasty's capital solutions behind it, acquisitions or additional team lifts in Columbus or Dayton aren't hard to imagine as logical next moves.

What $6B in Five Years Actually Signals

DayMark's trajectory deserves a direct look:

- Founded: 2020, by a breakaway UBS team

- Current AUM: More than $6 billion

- Latest hire: Four advisors, $820 million, from Morgan Stanley's Pepper Pike office

- Prior notable hire: Large Wells Fargo Ohio team

- Platform backer: Dynasty Financial Partners (tech, research, M&A, capital)

Five years. $6 billion. Two major wirehouse competitors raided in the same state. That is not a coincidence or lucky timing — that is a repeatable model working as designed.

For wirehouse advisors managing $200 million or more, the DayMark story is exactly the kind of case study that independent recruiters will be dropping into your inbox by Friday. The question worth sitting with: what does your payout, your equity stake, and your day-to-day autonomy look like compared to what those four advisors just chose?